As the end of the year approaches, it is important for job seekers to review what’s in your job search tool box; resume, networking plan, business cards, job clubs, conferences, professional associations, training, and social media/LinkedIn profile. Take time to reflect on what tools and strategies have brought you success throughout the year and note any needed changes or additions that could enhance your market presence and start 2018 with a BANG!
A LinkedIn profile offers many on-line marketing advantages to job seekers and recruiters. This social media option is different than most things in your toolbox, because it allows you to show a glimpse of your personality. Some of the LinkedIn sections include the headline, summary, education, skills, projects, organization, interests, volunteerism, and your profile picture.
One easy and fun way to enhance your LinkedIn profile is to change out your background banner behind your photo. By doing so, your profile and resume are instantly more likeable. Your connections will also be notified that there is a change and bring them back to your profile. A win-win effort!
To help build your visual social media brand, the following website linkedinbackground.com provides many free background choices. I am sure you can find one that best reflects YOU. Just click on the banner of choice and follow the prompts for down-loading; that’s it. I recommend placing a ticker in your Outlook calendar as a quarterly reminder to change out your background throughout the year.
For additional LinkedIn updating, attend one of the two LinkedIn workshops offered to Minnesota Job Partner clients: LinkedIn Overview and Advanced LinkedIn: Profile Development. You can register for both workshops via our calendar link on our website: