Too many resumes that do not include a job seeker’s LinkedIn profile information come across my desk! This concerns me as a career coach because omitting this information may give hiring managers the idea that that you are not LinkedIn savvy (or social media/internet savvy), which may make them remove you from their candidate pools.
It could also be a potential employment barrier, as hiring managers are too busy to look up candidates on LinkedIn, especially if you have a more common name. For example, it can be hard to differentiate between the 6,356 Sue Johnsons who currently have LinkedIn profiles. You want to make it easy for the hiring manager to find you on LinkedIn, so be sure to include your LinkedIn URL on your resume and hyperlink all of your branded job search marketing material.
Also, all too frequently, job seeker’s resumes will include a LinkedIn URL that contains random letters and numbers, for example: https://www.linkedin.com/in/sue-johnson-37b9a69/. LinkedIn URLs that contain random numbers and letters after user names are default designations assigned when users setup their LinkedIn profiles; it is how LinkedIn differentiates its users. All LinkedIn users should take the time to personalize their LinkedIn URL, and remove the randomly generated characters, so instead your personalized LinkedIn URL could read: https://www.linkedin.com/in/sue-johnson.
LinkedIn recommends using a variation of your name and/or your professional brand so that people can find you easily, especially if you have a more common name. Some options to try if your first name/last name personalization is not available: last name followed by first name, included spaces or dashes, or add a professional distinction such as degree or certification, for example:
Here are step-by-step instructions for personalizing your LinkedIn URL. Remember, once you customize your URL, be sure to update your job search marketing material to reflect this new information, including your resume, email signature, business cards, networking brief, personal website, etc.
To change your public profile URL:
Click the Me icon at the top of your LinkedIn homepage.
Click View profile.
On your profile page, click Edit public profile & URL in the upper right hand corner of the page
This will bring you to Public Profile Settings. In the sidebar to the right, it will say “Edit URL.” There will be an address beneath that that looks something like this: http://www.linkedin.com/in/yourname.
Click the edit button, which is shaped like a tiny, blue pencil
Edit your name anywhere after the phrase “www.linkedin.com/in/” That part must remain the same.
You now have a custom URL!
Notes from LinkedIn about your URL:
Your custom URL can have 5-30 letters or numbers. Don't use spaces, symbols, or special characters.
We recommend using a variation of your name and/or your professional brand since you'll share this URL with people so they can find your LinkedIn profile. Some job applications may also ask you for your LinkedIn profile URL.
The customizable part of the URL is case insensitive. This means using JohnSmith, johnsmith, or johnSmith will all point to the same profile.
If the URL you want isn't available, please select a different one. We can't make custom URLs available to members upon request.
You can change your URL up to five times within six months. Once you have changed your URL for the fifth time, you won't be able to change it for another six months. Changing your URL several times may make it hard for people to find you.
If a member uses a URL and then changes it, that URL will be unavailable for use by other members for six months.
If you navigate to a previously claimed URL, you may see a page that reads Profile Not Found.
Additional language profiles have the same URL, but LinkedIn will add a language field at the end. For example, "fr" would be added at the end of the URL for a member's French profile.